In the produce department, the herbs section often sets the tone for freshness and quality. Shoppers notice vibrant greens, crisp leaves, and the aroma of freshness that signals care and consistency. That’s exactly what Green Light Fresh parsley delivers—premium curly and Italian flat-leaf varieties grown on the West Coast by multi-generational farmers who know what it takes to grow the very best.
Sold exclusively through Fresh Avenue, Green Light Fresh combines heritage growing practices with a modern approach to food safety and logistics. The result? A reliable, high-quality parsley program that enhances both presentation and performance at retail.
Consistency You Can Merchandise
Green Light Fresh parsley stands out for its color, texture, and uniformity. Each bunch is carefully grown and handled to preserve crispness and appearance, ensuring your displays look full and inviting. With quick cooling after harvest and careful packing, the product arrives fresh and ready for your customers—helping reduce shrink and maintain shelf appeal.
Confidence Backed by Food Safety
Every bunch of Green Light Fresh parsley comes with the assurance of Fresh Avenue’s industry-leading food safety program. Regular audits, in-person field oversight, and full traceability mean you can merchandise Green Light products with confidence, knowing quality and compliance are built into every shipment.
A Retail Program That Comes with Support
Green Light Fresh is more than a premium herb—it’s a supported retail program. Fresh Avenue provides in-market support, merchandising insight, and logistics coordination to make sure your shelves stay stocked and your product moves efficiently from field to store.
When you choose Green Light Fresh parsley, you’re not just adding an herb to your lineup—you’re enhancing your department’s reputation for freshness, consistency, and care.
Green Light Fresh parsley—grown with pride, delivered with confidence, and displayed with impact.
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