In produce departments, freshness is more than an expectation—it’s a promise to your customers. That’s why leading retailers are turning to Green Light Fresh cilantro, a brand that represents consistency, quality, and care from the field to your shelf. Grown and packed on the West Coast by multi-generational growers, Green Light Fresh brings a new level of excellence to a staple category item.
Sold exclusively through Fresh Avenue, Green Light Fresh cilantro delivers more than product—it delivers confidence for your produce department and satisfaction for your shoppers.
A Brand Rooted in Quality
Cilantro is one of the fastest-turning herbs in the produce aisle, and shoppers expect vibrant color, crisp texture, and long-lasting freshness. Green Light Fresh cilantro checks every box. Our fields are located in prime growing regions along the West Coast, where consistent climate and expert cultivation practices ensure a clean, flavorful herb with outstanding shelf life.
Each bunch of cilantro is harvested at peak freshness, cooled immediately, and handled with care to preserve quality through every step of the supply chain. When it arrives in-store, it looks as good as the day it was picked.
Consistency Shoppers Notice
For retailers, product consistency translates into reduced shrink, fewer customer complaints, and stronger repeat sales. Green Light cilantro is known for its uniform sizing, bright green appearance, and long-lasting freshness—attributes that shoppers recognize and trust.
That consistency also makes life easier for produce managers and buyers. With Green Light Fresh, you know what to expect with every order: dependable quality, reliable supply, and responsive service.
Food Safety You Can Stand Behind
Today’s consumers care about where their food comes from, and retailers are under increasing pressure to ensure transparency and safety. Green Light Fresh partners with Fresh Avenue’s industry-leading food safety program, which includes on-the-ground inspections, third-party audits, and rigorous traceability.
This means you can stand behind every bunch of Green Light cilantro with confidence—knowing it’s grown, harvested, and shipped to the highest safety and quality standards in the industry.
A Retail Program with Real Support
Green Light Fresh isn’t just another label on your shelf—it’s a partnership that adds value. Through Fresh Avenue, retailers gain access to a knowledgeable support team that understands produce operations and market demands. Whether it’s in-market merchandising support, logistics coordination, or promotional planning, Fresh Avenue ensures your Green Light program performs from the warehouse to the produce aisle.
Elevate Your Herb Category
In a department where freshness drives loyalty and presentation drives sales, Green Light Fresh cilantro delivers both. It’s the quality your customers see, the freshness they taste, and the reliability your buyers can count on.
With Green Light Fresh on your shelves, you’re not just selling cilantro—you’re growing a reputation for freshness, safety, and trust.
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