In the produce industry, cilantro may be considered a commodity—but at Green Light Fresh, it’s anything but ordinary. With deep roots on the West Coast and generations of growing expertise, Green Light cilantro is cultivated, packed, and shipped with an uncompromising focus on freshness, consistency, and food safety. Sold exclusively through Fresh Avenue, Green Light delivers more than product—it delivers confidence.
From Field to Cooler: Generations of Growing Expertise
Cilantro is one of the most challenging herbs to grow and handle. It requires the right climate, precise harvest timing, and careful cooling to retain its vibrant green color and signature aroma. Green Light’s multi-generational growers have mastered this balance, drawing on decades of experience in the coastal valleys where growing conditions are ideal.
From the field to the cooler, Green Light cilantro is harvested and cooled rapidly to lock in freshness and extend shelf life. Each box reflects a grower’s commitment to quality—ensuring that every bunch arriving at a retailer or foodservice operation meets the same high standard.
Beyond Commodity: Consistency You Can Count On
For wholesale and foodservice buyers, consistency is key. Green Light cilantro stands out because of its reliable quality, sizing, and post-harvest handling. Whether it’s bound for fresh produce displays, commissary kitchens, or large-scale processors, buyers can expect a uniform product that minimizes waste and maximizes flavor and presentation.
That level of consistency doesn’t happen by chance—it’s the result of strategic field management, harvest oversight, and tight coordination across the Green Light supply chain.
Food Safety That Leads the Industry
Food safety isn’t an afterthought at Green Light—it’s built into every stage of production. Through Fresh Avenue’s industry-leading food safety program, each field and facility is held to rigorous compliance and verification standards. Regular audits, in-person field inspections, and robust traceability systems ensure that Green Light cilantro not only meets, but exceeds, regulatory and buyer requirements.
It’s the kind of diligence that gives retailers and foodservice distributors peace of mind, knowing that the product they’re sourcing has been verified for safety and integrity every step of the way.
Retail-Ready and Foodservice-Focused
Green Light cilantro is more than a staple—it’s a brand that elevates produce departments and professional kitchens alike. For retail, the Green Light line offers a premium presentation backed by the same field expertise as its commodity roots. For foodservice, it delivers the dependability and freshness chefs demand, supported by the logistics and service that make sourcing simple.
Because at Green Light, the relationship doesn’t end at the sale. The Fresh Avenue team provides in-market support and customized logistics solutions that help customers move product efficiently from the field to the shelf or prep table.
Setting a New Standard in Fresh Herbs
In a category often defined by price, Green Light Fresh cilantro stands apart by redefining what quality means. It’s not just cilantro—it’s a reflection of commitment: to freshness, to safety, and to the long-standing partnerships that make the produce industry thrive.
For retail and foodservice buyers looking to elevate their cilantro program, Green Light Fresh is the partner that grows quality from the ground up.
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